Search engine optimization (SEO) is the act of increasing the position of your website on authoritative search engines such as: Google, Bing, and Yahoo. As a website owner, here are a number of SEO tips that you should put in place to increase the rank of your website:
Use image descriptions
Search engine spiders tend to search text, but not images; therefore, you should include text in your images. To ensure that the text is search able, you should ensure that your words are as descriptive as possible. For example, if your image is a Nikon camera, you should ensure that you describe your camera as Nikon.
When entering text in your image, you should start with your image names. You should then add an ‘ALT’ tag that allows you to include keyword rich descriptions.
Add a Site map on your landing page
A site map is a page listing and links to all the major pages on your website. The map guides people on the right page that they should visit to find specific information. As a result people easily get information that they are looking for.
Other than making it easy for people to use your website, the map makes it easy for spiders to search your site.
Link to others
Spiders have been shown to favor sites that link to others; therefore, you should make every effort to link your site to other sites. When linking, you should not link to just any site; you should only link to authoritative sites.
You should identify reputable sites within your niche and ask the owners to include a link of your site on their site.
Other than linking your site to other sites, you should also link your site to authoritative article directories such as HubPages, EzineArticles, and Squid.
Flash might look very appealing on your website, but it’s of no value to SEO. Other than being of no value to SEO, you can’t link to a single page.
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It’s recommended that you avoid flash at all costs; however, if you feel that you have to use it, you should place text and navigation links below the fold.
Search engine optimization is not a one activity affair; you need to do a number of activities for you to increase your site’s rank.
Use of image descriptions, addition of a site map, linking to other sites and avoiding flash are some things that you should do to increase the rank of your site.