Social media marketing has emerged as one of the quickest mediums to reach a large audience. It enables you to save both your time and money and increases productivity. Since so many existing options are available, it becomes difficult to choose from; here are some latest social media trends you should know to take your brand to the next level.

  1. Live Video Streaming

An ever-increasing number of business marketers and advertisers are concentrating on video content instead of pictures to promote their brands. It’s imperative to ensure that the video content you deliver is firmly lined up with the image of your brand and associates with your clients. One way to achieve this is by making videos your clients can identify with and concentrating on demonstrating how your product can be used instead of emphasizing the item itself. Facebook and Instagram Stories have become exceptionally mainstream among singular clients and brands alike. Content strategists and advertisers need to create posts thatcan be included in their stories. This helps gain views.4 SOCIAL MEDIA TRENDS YOU SHOULD KNOW FOR 2018 2

  1. Influencer Marketing

Seeing their favorite celebrities endorsing a particular brand was one reason clients buy certain products. Keeping this in mind, business advertisers and marketers have long used this as a marketing strategy. But hiring an artist or a celebrity to promote your brand is expensive and difficult to continue in the long run. Hence to counter this problem, advertisers have devised a more sensible solution by hiring social networking influencers (or smaller-scale influencers) who are big names in their circles. Small-scale influencers can have an unimaginable reach and several thousand or millions of followers. Brands are moving towards paying these influencers to advance their particular items since they convey 11 times the ROI contrasted with conventional computerized advertising, and 49% of individuals recommend that they rely upon influencers for their buy choices.


  1. Augmented Reality

The utilization of Augmented Reality on cell phones gives advertisers a specialty and drawing route to achieve their intended interest group – it’s brisk, simple, and extremely intelligent. In 2017, Tech giant Apple launched iPhone 8 and iPhone X, which introduced clients to augmented reality. In this manner, more social channels will presumably try to implement better approaches for coordinating AR into their stages. Even Snapchat revealed another AR highlight enabling clients to create their own Bitmoji using the application’s camera.

  1. Engaging with the end users

Numerous brands have contracted strategists and advertisers to speak with end users and potential clients. Online networking content administrators have started replying to queries of clients using the “comments” section of Instagram and replying to tweets on Twitter. Doing so increases connectivity with the users and is an incredible method to gain their trust and build a loyal image of your brand.