SEO (Search Engine Optimization) is extremely vital these days. If you’ve done any research on website design and how to the best market your site, no doubt you’ve seen droves and droves of information about SEO. In some ways, it’s a “buzz” word. In other ways, it’s extremely applicable to the growth of your business.

There is a great deal of information available on the internet regarding SEO tips and strategies.

Today, we’ll give you a quick-hit list that will help you make sure your website is designed with Search Engine Optimization in mind.

1. Keywords

Make sure your site is designed in a way that utilizes the keywords you want to focus on. Develop a list of keywords appropriate to your industry. Ask yourself what your target demographics would search for. Make sure you utilize these keywords not only in the header of your website, but also in the body copy and headlines. Strategize your copy, make sure it’s clear and easy to understand, but make sure to incorporate your keywords into the copy on your website.

2. Add a Sitemap

Another effective way of making sure your site is SEO-friendly is by adding a site map to your website. This allows search engine crawlers to easily navigate and index your site’s pages. Google has a useful tool for developing a site map under its Webmaster Tools, found here.

3. Use Flash Sparingly

Flash is a beautiful and excellent tool that allows for rich-media content that (currently) cannot be achieved through other means on the web. However, it is not without its faults. Flash files (.swf) are not easily indexed by search engine crawlers. There have been recent developments that do allow Flash files to be crawled, but the bottom line is: Flash is not as effective as HTML regarding SEO effectiveness… so use it sparingly.

4. Image Descriptions

Search engine crawlers are only able to search text on your website. When there are images present on your website, it’s necessary to make sure the descriptions (“ALT”) utilize your keywords in a way that describe the image’s content. Captions and Titles are also effective for increasing image SEO effectiveness.



5. Content is King

Last, and certainly not least is the granddaddy of them all: content. Your keywords are important… and the more you focus on the content your keywords describe, the higher ranked your website will be. Continuing to add content to your website (news updates, blog articles, etc) will assist in raising your SEO rank. Make sure your website is designed in a way that allows for easy content addition and manipulation and that it is designed with adaptability in mind.

Well, that’s it for now! Hopefully these quick-hit tips help you to regard how to best optimize your site for search engine ranking.