5 Tips for Making Your Creative Promotional Products Work

We’ve all loved getting goodie bags at trade shows or promotional events, but to think of it, we only used some stuff. The others are either left at the promotional event, given away, or never used. Some of the most popular promotional items you’ll receive are food samples, books, soaps, and other cosmetics. Some things least popular with the audience are the flyers and business cards. Here are five tips that will help ensure that if you are presenting at a seminar, trade show, or event, your creative promotional products work:

1. Your marketing message should have a consistent look and feel

Your website, business cards, business ideology, and products should all fall in line. Consistency should be maintained throughout your social media posts and promotional items. It may be the brand logo, the brand colors, or the same font. But when people look at your product or banner, they must recollect your brand immediately.

2. Your promotional items should be things that people want

A lot of money goes into promotional items that no one uses. Instead of many products going to junk in your goodie bag, giving a small effect that people are likely to use makes more sense. You could choose from food samples, confectionery, cosmetic samples, or travel accessories, as these are all things that people are likely to retain and use.

3. Decide the promotional items with an audience-specific thinking

You cannot have office kits for an event-centric on kids. Understand the audience you are likely to deal with and who may be your customers in the future, and choose your promotional item accordingly. If you have people who tend to travel, luggage tags or travel accessories may be your things. If you have children centric event, try to go with stationery, confectionery, or similar stuff. Try not to lose the uniqueness of your event by going with an item that everybody gives away.

4. Act smartly when it comes to events and partnerships

Look to maximize your investment by banking in on opportunities coming your way. You could partner with a business that offers a service or product complementary to yours. Have photos taken together that either business shares on their social media to reach more audiences? Partnerships can work well unless you take up one with your direct competitor.

5. Avoid wastage by giving away leftover promotional items

Once the trade show or seminar is done, you may still be left with a few promotional items; however, they may not necessarily suit your future marketing campaigns. You may host a giveaway through social media, newsletter, or email marketing with these items. This way, within the budget of your last promotion, you can promote your business further.

With these tips, we hope you’d be able to have greater clarity about making your creative promotional items work in favor of your business. At Promos Canada, we offer just about every promotional gift item your audience will love.