After launching your own website, one of the most frustrating tasks is to get traffic to your website, and as we all know, without traffic, your website will be like a shopping center in the middle of nowhere. Nobody will know about your website, and you won’t be able to gain new leads or sales through your website.
One of the best ways to draw traffic to your website is by doing proper search engine optimization, both on-site and off-site. This increases your website’s presence in search engines and makes it easier for potential customers to find your website on the internet. The better your SEO, the better chance you have to attract new customers and land more sales.
I want to share 6 great tips I find very useful in my SEO campaigns. These 6 tips will help you increase your website’s search engine friendliness and help you rank your website higher in search engines. These tips are also straightforward to implement and will give you long-term results in your SEO campaigns.
Tip 1: Create unique, informative content that people want to read
The first tip I’m giving you is a tip that will help with your on-site search engine optimization and give your website more credibility.
Create unique and original content on your website. Whether you have a blog, a portfolio, an e-commerce website, or any other kind of website, Google and other search engines love unique and original content!
By creating unique and original content on your website, either by creating new blog posts or adding content to your website’s pages, you will be able to rank higher in search engines, and your website will be more search engine friendly.
It would help if you also made your content informative – all the content present on your website should be there to provide information, either by providing the reader with step-by-step instructions to help them perform a certain task, inform the reader of something that happened or will happen or by giving the reader access to resources that will help them improve themselves, their business or any other aspect of their life.
The more informative your content is, the better the chance of having it shared. Your website will start to receive automatic high-quality backlinks by having your content shared on social networks, which means higher rankings and more traffic.
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Tip 2: Always stay on top of keyword research
Keyword research is a great way to find keywords to target on your website and help you draw more traffic to your website and earn more revenue from your ads if you are using an ad network such as Google AdSense on your website or blog.
By doing keyword research, you will find high-value keywords that you can target in your content, links, and domain, which will result in better rankings and improved search engine optimization for your website. Keyword research can also help you determine how many searches there are every month for your chosen keywords, as well as approximately how much you can earn from ad revenue should you be using an ad network.
You should choose a target keyword for your website, as well as about 4 to 6 additional keywords you can use. These keywords will be your website’s main keywords. Try to use your main target keyword in your domain and on the home page of your website, and then also integrate the additional keywords onto the homepage of your website. You should moderate your target keywords’ usage and make sure you include a balanced amount of keywords versus content.
If you blog or create multiple pages on your website, you should do keyword research for each piece of new content you are adding and optimize your content for the keywords you choose for that specific piece of content.
Another place to include your keywords is in the header tags on your content pages. The header tags are <h1> <h2> <h3> and so forth.
Think of backlinks as the backbone of your off-page search engine optimization strategies – backlinks are the main factor that affects your website’s ranking. The higher quality backlinks you have pointed to your website, the higher your website will rank in search engines.
One unfortunate factor you need to consider is bad backlinks that point to your website. This is the main reason you should focus on quality over quantity – 100 high-quality backlinks pointing to your website is far more valuable than 10,000 low-quality backlinks that point to your website. Another factor that you should consider when building backlinks is that bad backlinks can harm your website’s ranking instead of improving your ranking.
While building backlinks to your website, also try to get backlinks from websites in a similar niche. If you are selling beauty products, backlinks coming from a website selling cars or heavy machinery will not make much sense, but having backlinks from other related beauty blogs and websites will actually make sense and help you build your website’s ranking.
Backings from.gov and.edu websites are also considered highly valuable and can help boost your website’s ranking due to the high credibility of these domain names.
Tip 4: Submit to search engines
The fourth tip is to submit your website to search engines.
Yes, search engines automatically crawl websites and include them in their database for inclusion in search results. Still, if you do not manually submit your website to these search engines, it might take quite a while for your website to be crawled and included in search engine databases.
This is why it’s so important to submit your website to major search engines as soon as you can – try to do this as soon as your website goes live. By submitting your website to search engines as early as possible, your website will be crawled faster and added to search engines’ databases sooner.
Tip 5: Meta Tags
Although some search engines do not use Meta tags as much as before anymore, it is still an important factor in your website’s code.
The meta tags in your website’s code tell search engines and other websites what your website is about and allows for better categorization of your website in databases.
Search engines are not the only technology that accesses and uses your website’s meta tags. Paste a link to your website in Facebook – you’ll see that Facebook automatically fetches important information from your website, including the page title and description – retrieved from the meta tags of your website. Many other websites and services make use of your website’s meta tags to crawl and collect important information about your website, so be sure to at least include the description and keyword meta tags in your website’s code.
Tip 6: Directory listing
Directory listings are used by thousands and can be a great way to gain more traffic, as well as high-quality backlinks to your website.
By including your website in directory listing platforms, you create your website’s additional potential – people can browse these directories and find your website there, then visit your website. A backlink is created to your website, which means an increased ranking.
Two significant directories listing platforms that you should get your website on are DMOZ and Yahoo’s Directory. These two both have high page ranks, which means high-quality backlinks to your website.
The 6 tips shared in this article are all precious and can help you increase your websites’ ranking. It’s important to consider many factors when working on a search engine optimization campaign to make the right decisions and do proper search engine optimization for your website.
By utilizing these 6 tips, you will instantly be one step closer to your website’s first-page ranking. Continue working on your website, building high-quality backlinks, and posting unique content regularly. Doing so will constantly increase your website’s rankings and help you get to page 1 of popular search engines.