Pros and ConsThe “blogging revolution”… how many times have you heard that? I’d call it the “blogging invasion.” It seems that anyone, no matter how novice to the Internet, can master a blog: there’s no need to know HTML, and it’s free. These are the first “pros.” But are they really “pros”?

Let’s see: if anyone can master a blog, it means anyone can have a blog and write whatever he or she has in mind: a dream, a recipe, a funny story about a cat, a poem, a diary, a sleazy comment about another person, porn, hateful remarks and more. Hey, it’s a free world! But, because there are so many bloggers out there, it isn’t easy to find quality blogs.

If you run an online business and try to use blogs to promote your products and services, you’ll certainly find blogging advantageous. Blogging will help develop stronger relationships and loyalty with your clients by providing useful information regularly. A newsletter has the same impact, but unless you create a “newsletter archive” online, the search engines will not index it. Blogs are different: search engines scan them daily. This means you reach a far larger public than you expect, and no one can accuse you of spamming. Another advantage is that by enabling comments to your blog, you’ll have a free opportunity to get feedback and see how the readers react to your products, prices, etc. Moreover: a professional blog will help in presenting your organization as a trustworthy and experienced one.

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Now to the “cons”: as already mentioned, many people don’t have anything of value to say, and since they write it anyway, it’s difficult to find quality blogs. It’s also difficult for business blogs to find the right blogger who can write the comprehensible text that appeals to the public and call to action. Blogs are easy to start and hard to maintain. You think blogging is a free advertising and marketing strategy, but have you considered your time? Writing is a time-consuming task. If you don’t update your blog, your organization might lose good points on reputation.

Should you hire a professional writer to blog for your organization? Many online entrepreneurs do. This is a good investment in the long term: you’ll have time to take care of other aspects of your business. A good publishing strategy will help your organization build a professional reputation that will attract more clients.

There’s real money in words: the more you blog, the more traffic you get. The more traffic, the more chances to make a sale.