Cell new apps are dying, however texting is the future, Purple CEO says

Until you work for Snapchat or Uber, people probably aren’t downloading your app.

At the state-of-the-art episode of Too Embarrassed to Ask, Crimson CEO Rebecca Harris stated media companies must take a better have a look at the messaging apps which might be already in every body’s pockets. A part of the latest wave of “bot” software, Purple texts its customers each day with information and data approximately politics, science/technology and other messaging bots.

“App overload, in standard, is an issue,” Harris said. “I download apps all the time that I use as soon as after which form of overlook about or never use once more. It’s honestly tough to get someone to no longer most effective find out an app, however, to use it habitually.”

Therefore, the messaging bot: New updates are available automatically, and users can reply with positive keywords to get extra information.

On the new podcast, Harris also talked with Recode’s Kara Swisher and The Verge’s Lauren Goode approximately why Crimson attempts to be both conversational and non-partisan. The trio additionally replied questions from our readers and listeners about the intersection of politics and tech, together with Hillary Clinton’s private email server and Donald Trump’s Twitter-savvy.

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