Global Mobile Trends and Enablers: Current State and Future Outlook 1

The yr 2011 became marked with more innovations and traits in the cellular space than ever earlier. With healthy boom costs recorded in 2011 and constructive predictions for the following couple of years, 2012 looks like the 12 months or even more thrilling mobile developments.

A big selection of factors contributed to the worldwide growth of cellular programs (apps) adoption in 2011. Among them is the advancement of community technologies, a discount of mobile records usage costs, accelerated smartphone utilization, restructuring of the revenue-sharing styles, and a drastically improved complete or partial subsidy of apps via cellular advertising and marketing options.

According to the Mobile Stats and Facts 2011, of the world’s four billion cell telephones in use, around 1.1 billion have been smartphones. In Q1 2011, the global mobile phone world market ballooned with a 19.Eight% boom rate yr-over-12 months due to a considerable rise in phone shipments. As estimated by IDC’s Worldwide Mobile Phone Tracker, carriers shipped 371.8 million gadgets in Q1 2011 compared to 310.5 million devices in Q1 2010. In North America, the mobile telephone marketplace changed into saved front and center with the aid of Apple’s iPhone and HTC Thunderbolt. Simultaneously, as in Western Europe, it turned into ruled particularly through new gadgets from HTC, Samsung, and Sony Ericsson.

 Apple held the predominant mobile apps global market percentage in phrases of the revenue generated.

On a worldwide scale, Nokia took the leading role in terms of shipment volumes and world market share (although the latter dropped from 34.7% to 29.2 % year-over-12 months), observed through Samsung. Apple maintained its spot #4 on IDC’s list of Top five Mobile Vendors.

The breaking information of 2011 turned into the launch of the partnership between Nokia and Microsoft in an try and regained floor misplaced to the iPhone and Android-based devices. The new strategy way Symbian and MeeGo, Nokia’s existing telephone operating systems, maybe progressively sidelined. Symbian is currently transformed right into a “franchise platform.” Simultaneously, “MeeGo will vicinity expanded emphasis on longer-time period world market exploration of subsequent-era gadgets,” in keeping with the employer declaration. However, Nokia still expects to promote about 150 million more Symbian devices inside destiny.

Regarding the general mobile utilization patterns of 2011, sixty-one% of human beings said the use of their mobile gadgets to play games, 50% – to do an internet seek, 49% – to access social media, 36% – to study information, and 33% – for popular entertainment functions.

In 2011, over one 1/3 of Facebook’s 600 million user base used Facebook cell apps, 50% of Twitter’s one hundred sixty-five million person base used Twitter Mobile, and over 200 million YouTube perspectives befell on cell devices every day. Overall, 30% of all smartphone owners accessed their social media money owed through mobile browsers in 2011.

In 2011, many large manufacturers started out blending cell technology with their enterprise desires if you want to boom their presence in at least one of the pinnacle app stores. This has spread new horizons for already booming cellular apps markets and developing new venues for the besides marketplace development. On the opposite hand, a maximum of those manufacturers did not have a goal to monetize their apps and simply used them as an upload-up to their brand equity. Last yr, the Apple App Store remained the general chief and the “save of desire” for both brands and users. On the opposite hand, the Android world market has won a good-sized floor with 50% of the global manufacturers preferring to put up their apps in it in 2011. The newly brought Amazon App Store has won 14% of the logo cellular apps’ publications in the most effective 3 months of being round.

The world mobile app marketplace changed into estimated at $6.8 billion in 2011, according to Markets & Markets, a US-based research company. It is anticipated to grow regularly to attain $25 billion over the subsequent four years, with the Apple App Store accounting for 20.5% of the overall sales.

According to iSuppli, an IHS-owned market research firm, the collective sales from Apple, Google, Nokia, and Blackberry app stores grew around seventy-eight% in 2011 from 2009 and are anticipated to attain $eight.Three billion in 2014.

However, in terms of cell app downloads, Android outpaced Apple, according to ABI studies’ records.

Eight Trends That Ruled The Global Mobile Market 

1. Near Field Communications (NFC) Technology

In 2011 Sprint Nextel joined forces with a diffusion of handset makers and generation organizations to enforce NFC payment structures. Google used VeriFone Systems and ViVOtech software to run the test provider in 5 US towns. The Google NFC-enabled offerings allowed clients with particularly ready telephones running on Google’s Android OS to pay for goods and redeem coupons with their handsets at NFC-prepared coin registers.

2. iPhone 4S

Many predicted Apple to introduce its subsequent-generation iPhone five within the 2011 “Let’s Talk iPhone” event. Instead, Apple unveiled its iPhone 4S, the “smartest” telephone ever. Equipped with an 8-megapixel camera, iCloud abilities, and Sprint network get entry to, it comes with the powerful voice popularity software and different modern features. Apple reported having offered over 4 million of its iPhone 4S devices just 3 days after the legitimate launch.

3. QR Codes

2011 become the 12 months of a big use of -dimensional brief reaction (QR) codes in virtual and print advertising campaigns. When a code image is captured via a cell device or a tablet, the user gets on the spot gets the right of entry to an abundance of logos/product facts. With QR codes, agencies have a much better hazard to less difficult and faster attain their target audience and stakeholders.

4. Increased cell gaming

Games had been the most famous sort of apps among cellphone users in 2011. According to the modern Report by using Nielsen, closing yr many phone proprietors were prepared to truly pay for mobile video games – greater than they could for some other app class

5. The Cloud

In 2011, Apple added its tremendously-predicted cloud provider, which allows storing tune, pics, apps, and extra and pushing them robotically to all the user’s gadgets thru a wi-fi era. Google released a comparable music Cloud provider permitting users to upload their song libraries and move them from cell gadgets and PCs.

With these and different Cloud offerings available more cellular apps are predicted to transport to the Cloud in the close to future. They might be accessed and executed immediately from the Cloud via a cell internet browser interface. To facilitate this modification, several technologies are already used. For instance, HTML5 is used to allow caching at the handset and keep away from fluctuations in network carrier delivery.

Additionally, in 2011 some cellular answers provided incorporated cell browsers to permit direct access to apps from the writer’s internet site and elimination of journeying app shops. It method that both app developers and publishers can now have interaction without delay without / sharing profits with any third-party app stores.

6. 4G Technologies

In 2011, every cell provider announced its plans to update their networks to several faster cell statistics technology, including HSDPA, HSPA+, and 3GPP LTE. The vendors’ investment in better speeds and higher bandwidth will assist the industry is holding up with the exploding demand for cell Internet in the course of 2012. Many cell devices already shipped in 2012 are 4G-enabled, even though they nonetheless sincerely hook up with 3G and EDGE networks.

7. Augmented truth

Augmented truth (AR) refers to the addition of a computer-assisted contextual layer of information over the real international, developing a more desirable or augmented fact. Although distinctive varieties of AR, inclusive of head-hooked-up displays, were around for over 30 years, in 2010 and 2011, AR developed from being a groovy system at the periphery of visualization and photos technology to a relevant participant within the era panorama because of the increased bandwidth and adoption of smartphones.

AR proliferates hastily into numerous domain names from education to tourism / traveling to video manufacturing and so forth. Many AR apps, along with Layar, use GPS positioning and geo-tagging to annotate present spaces with an overlay of information and three-D images and characters.

8. Mobile advertising

According to Stephanie Baghdassarian, Research Director at Gartner, “cellular advertising and marketing are now diagnosed as an opportunity for brands, advertisers and publishers to interact purchasers in a targeted and contextual manner, improving returns.” mobile advertising budgets were set to boom surprisingly across the diverse categories and areas. The worldwide mobile ads marketplace generated around $three.Three billion in 2011, more than double the $1.6 billion generated

Mobile Market Expectations 


– Increased investments in NFC technology across handset makers and providers

– Improved in-app billing protection

– More area-primarily based cellular commerce solutions allowing users to check in to a shop to alert a store of their presence or to feature gadgets to a shopping cart genuinely by using taking their photograph or their barcodes image within the physical store

– LTE 4G as a mainstream era in North America and Western Europe

– iPads and drugs continuing to replace PCs as an enterprise tool of choice

Apple iPad three and lengthy-awaited iPhone five with stronger functionalities accommodating the excessive-velocity LTE community and NFC era

– Enhanced social sharing due to the smartphones’ boom

– Extended mobile seek to permit clients to engage with consequences, which include placing an order directly from the cellular cellphone, booking a price tag, or making a resort reservation

– Gamification as the final manner of engaging a new technology of users focused on changing their ordinary studies into recreation-like pastimes

– More item reputation (OR) apps permitting users to track their surroundings for precise objects of hobby

– More unified verbal exchange (UC) clients for cell instantaneous messaging supplied by using over-the-top carrier vendors such as Skype