THE DO’S AND DON’TS OF PROMOTIONAL PRODUCT MARKETING

Do you want to increase your return on investment? Do you want to increase the market value and effectiveness of your brand in the market? Well, then you must look into promotional product marketing. It is a great way to break the ice between you and your potential customers. It will help your customers to listen to you. It will compel them to buy your products and increase your sale. Statics prove that those customers who are given promotional items help and later do business with that same company. However, there are a few dos and don’ts that should be kept in mind as you have to be very alert about the process you choose and the distribution of your promotional products.

THE Dos

TARGET AUDIENCE

To sell your product to the right customer, you must know your target audience well. Please do thorough research on the products they are interested in to provide them with the right product. This is the key factor for the distribution of your promotional products. This will ensure optimum use of your money, and it will also help your brand gain the recognition it is seeking.

REMEMBER THE LOGISTICS

Once you have figured out your target audience, it is important to note how to distribute your products to these audiences. After you understand how to distribute your products, the next logical step is to make sure that your products fit the plan. Always provide your customers with quality products and don’t dupe them.

SET OBJECTIVES CLEAR

What is the objective that you are trying to achieve? Try to propagate that very objective through your social media campaigns. Always remember that advertisement and promotion should have an underlying objective that is related to your product.

THE DON’Ts

CREATE SOME SAMPLES BEFOREHAND

Most people wait to create products only when they get an order for the same. However, this may not lead you to move forward but move backward. It is always wise to create some samples and plan your order. Because it is the tiniest of details that matter at the end of the day.

DON’T USE GENERIC TERMS

Let’s face it; change is the only constant. Generic keychains or stress balls have become outdated. It is time you look for more creative ways to sell your product. Determine which products will be most viable for your market. People will appreciate the thought behind your product and ultimately help you reach your goals in the end.

DON’T COMPLICATE

As they say, less is more. This is very important to keep things simple, concise, and to the point. If you want people to give you an email address against a promotional product, use an iPad form, or drop a business card. Further, don’t complicate it by alienating particular genders, groups, ethnicities, or segments in your target audience, as it will defeat your marketing campaign’s purpose. Be simple and neutral.

One must keep the above points in mind at all times to ensure that positive results are achieved. To do that, you need to choose and distribute the right promotional products in an extremely systematic and far-reaching manner.

Happy Marketing!