Creating a website is similar to setting up a shop. To run it profitably we need a continuous flow of traffic. We can sit around and do-it-ourselves or employ an SEO company for that. Either way the site is kept live. Unlike in physical settings an visited virtual website can get vaulted into back pages to become obsolete in a very short time. Regular meaningful entries that will invite hits can keep us afloat.
Search Engine Optimization (SEO) is the process of improving visibility of a website or web page in a search engine’s unpaid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears on the search results list, the more visitors it will receive from the search engine’s users.
Search Engine algorithms change regularly. So yesterday’s tactics may not work today. Also, SEO isn’t instant gratification. Over time, results will show. However, it is necessary to be aware of an important SEO feature.
Page Rank is a value from 1 to 10. The nearer a site is to the front page, the ranking comes nearer 1 and progressively increases as it gets pushed to later pages. It also affords a distant view of the popularity of the site. We can also Google our site name to get an approximate view of the standing of our website. Because there are various other factors that claim relevance this is merely an easy way to gauge the site indexing.
If humour can be combined into SEO we can consider a practical snippet-
Why are SEOs excited to take the elevator down a building?
Because it improves their ranking (18.104.22.168… 1)
Other Website SEO tips that take credence because of their practical application follow-
Add new content all the while to your website.
Create a catching keyword (kw) for each page
Choose a popular kw phrase
Use kw phrase in title tag
Get a domain with your kw phrase in it
Use kw phrase in your URL
Keyword Density (ratio of kw to rest of the text on page) should be between 3 and 7%
Put your kw in Link text
Get Links from reputable sites like.edu sites that can provide gateway to new sites for free
Get links from similar sites
Try to get Links to.gov sites
Try to pack your site with relevant and good content
Create an XML site map or Google site map
Put your kw phrase in the first paragraph and repeat it once in the para.
Use Flash for non-critical areas only
And finally- Be a Storm Chaser; Present that rare information.
A great time to hire SEO is when a site redesign is under consideration, or planning to launch a new website. It can be ensured that the site is search engine-friendly. But some unethical SEOs have manipulated search engines in unfair ways for over-aggressive marketing efforts casting a shadow on the search engine’s credentials.
It is worth knowing that less than 10% of sites are optimized for search engines. Now that can be considered an opportunity for free marketing. Only 10% people make serious effort to raise their site-rankings. About 5% do a rigorous on-site and off-site optimization. 1% of sites compete for top spot. So with a little consistent effort our site can be drafted to the top 10%.
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A good website can be more valuable than prime real estate. Consumers search online before making a purchase decision. A staggering 80% of customers only visit the first 20 websites listed. Reliably outsourced we can work on our organizational tasks rather than try a hand at marketing that could have negative consequences. SEO companies also offer to boost a Website search engine ranking, include link building, meta tagging, social bookmarking, social media marketing, web directory submissions, etc.