Selling products on eBay is fairly straightforward, but now that you’ve taken the plunge and your basics are in order, you want to sell effectively to ensure your business – whether it’s on the side or on a full time basis – really takes off. You also want to move items as quickly as possible to ensure that your online cash register keeps singing that ‘ka-ching sound over and over! It just so happens that the ‘when’ part of selling plays a vital role in the selling process. Furthermore, there are two ‘whens’ to consider: when during the year and when in a given day.
The Annual ‘When’
Depending on what products you are selling, there are certain times of the year one should consider in order to boost sales. The forerunner on the annual timeline will obviously be the pre-Christmas rush, which starts around October. Although consumers buying gifts will shop right up until the very last minute on Christmas Eve, sales should have a consistent peak during these end of year months. However, it is worth noting everything surrounding an important holiday such as Christmas generates consumer activity whether you are selling chocolates, decorations or food items etc. Be aware of which holidays are coming up and start listing items at least a month beforehand. The bigger money spinners are Thanksgiving (USA), Christmas, Easter, Valentine’s Day, Mother’s & Father’s Day and Halloween.
Be aware of seasonal items. In order to get your cash register bulging you can demand more for a product at the correct time of year. For example, if you are selling swim wear, pre summer sales will be your best listing time rather than in mid-winter. Furthermore, the beginning of school terms as well as over school holiday periods are also great times for listing most types of products.
However, equipped with designated periods and dates can be taken a step further if you do your research. Find out what people want at certain times of the year and keep abreast of the tools available to you on the eBay platform itself, such as the hot items list and seller news.
The Daily ‘When’
In order to be successful all year round one can’t rely solely on seasonal highs and lows, or even holidays for that matter. You want to be effective on a daily basis as well. So, to make every day a successful sales day by following this advice:
Independent marketing companies and research all agree that the seven-day auction is most effective, especially if you can manage your auctions to finish on Sunday between 8PM and 10PM. This two hour period has been shown to be the peak buying time followed by Saturday and then Friday. Furthermore, opting out of the 10 day auction period (thus avoiding the extra charge) still keeps your auction live long enough to attract a decent amount of traffic. If you can’t quite mange to always close auctions at the optimum times mentioned, then try to at least aim to have your listings close between 8PM and 11PM, as this appears to be the general peak period on a daily basis. Also, be aware that the overall big traffic days are Sundays and Mondays so do ensure that your auction is listed over both for maximum viewing.
Make sure that you do have a decent eBay shop design in place, which converts your visitors much easier as a normal standard eBay template.
Logically it then follows that your cash register will not be making that sound you love so much if your auctions end at 4AM on a Tuesday morning. So, be aware and plan strategically. While this doesn’t take a huge amount of effort to get right, formulating good listing habits will most definitely boost your sales, keeping you smiling all year round.