Windows 10 Mobile: Will Consumers Move to the New Platform? 1

Windows 10 is coming, and Windows 10 Mobile is not far behind.

Windows 10 Mobile

As users transition to Microsoft’s new Operating System for their PC, will they also adopt the Windows 10 mobile version?

The much anticipated Windows 10 will be shipped for PC use in mid-July. The mobile version will probably launch in the fall. Microsoft is investing heavily in both formats hoping consumers will finally make the Windows Phone a real challenger to Android and iOS competitors.

Windows Phone devices have had a slow pick-up in the U.S. but have done a little better overseas.

According to Customs Today*, the phone has a 10.1 percent share of mobile phone markets in the UK, Germany, Spain, France, and Italy. It owns just a 4.8% share in the U.S. Microsoft hopes Windows 10 Mobile will change all that.

To that end, it has launched “Build 10051” to enhance its mobile OS. This features “Project Spartan” and several refreshed applications, including mail, calendar, phone, and messaging.

Project Spartan is the company’s plan to re-engineer the default Windows browser and position it as a replacement for Internet Explorer. It will feature a more modernized framework, a paired-down reading mode interface, and Microsoft’s digital assistant Cortana.

Microsoft’s goal is to create a new cross-platform operating system with a natural experience no matter which platform you are using.

Microsoft is creating a new app store through its Universal Windows Code; If you run a trial version of Windows 10 on your PC, you will notice the store’s similarities.

The beta store will enable you to browse or buy apps and software with credit, gift cards and pay pal.

Movies and TV shows can also be purchased. Music is currently unavailable, but the current music app gives you access to the music you have on your phone. Songs stored on OneDrive are also available.

A new video previewing app has been streamlined and lets you see all your movies and programs.


The camera, X box, and universal Office apps will be part of this new build. Candy Crush Saga will not be left out as it is a part of all Windows Phones.

Some universal apps work on both the Windows 10 phone and PC. These include Office, Word, Excel, and PowerPoint. Office for touch devices will also work the same. The beta app store has these for download.

Experts say Microsoft is working on a new version of Outlook Mail and the Outlook Calendar for Windows 10 Touch. You can get a full Word engine and all the same functions and formatting tools as the word processor.

“People, Phone and Maps” have also been retooled. You can quickly switch to a phone conversation with your texting partner. Maps have been upgraded to what you would find on your PC.

All the innovations and upgrades appear to be a strong step forward for the tech giant. Placing a large bet on the acceptance of Windows 10 for PC and Windows Phones, Microsoft may finally be spending the time and resources necessary to elevate its status in the mobile marketplace.